RESPONSIVE REDESIGN FOR BROADCAST LISTINGS
A complete redesign of the popular brand RadioTimes.com, using mobile-first approaches to improve the user experience of broadcast listing users.
Achieved increase of 90.35% on unclassified advert placement, 77.45% for the most popular commercial MPU sizes An increase of viewability averaging 52.66%. For mobile viewability, an increase of 17.08%. Reduced drop-off rates from News Article pages to Programme pages - through traffic increase to 52.5% from 45.2%. Users really enjoyed the new experience, editors job efficiency improved during live journal writing.